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Social Media Campaign for URGE

ABOUT

URGE is a Reproductive Justice organization driven by young people, for young people. We are creating a world where we all can live with the justice, freedom, safety, and joy we deserve.

CHALLENGE

Create bold campaign that stands out from usual social media style and grab attention to the abortion rights in US.

SOLUTION/MY ROLE

Creative & Design Lead
 

The main visual motif centered around bold and bright color pallete that was inspired by main brand colors with little tweaks to make the SCOTUS + Dobbs campaign to stand out.
 

We used cut-out images with color grading to merge them with pattern on the background and doodles across creatives. The main mood of campaign is chaotic, youthful, energetic, ready to fight for our rights.

OUTCOME

42% increase in open rate (from 13% to 18.5%), 3× increase in CTR, doubled amount of emails, and achieved 20% drop in unsubscribes.

WHAT WE DEVELOPED

Social Media Posts
Email Headers
Social Media Ads Creatives

TEAM

Stephanie Stark — Project Co-Lead & Creative Director

Ky Walker — Project Co-lead & Project-Manager

Moodboards & General Art Direction

We used cut-out images with color grading to merge them with pattern on the background and doodles across creatives. The main mood of campaign is chaotic, youthful, energetic, ready to fight for our rights.

Email Headers

The email campaign results were a 42% increase in open rate (from 13% to 18.5%), 3× increase in CTR, doubled amount of emails, and achieved 20% drop in unsubscribes.

Social Media Campaign

We created bunch of social media graphic to share across channels in Instagram, Linkedin and X.

On-site Poster Campaign

As addition to online campaign, we launched poster campaigns across different cities with QR-code to donate and join URGE.

Let's work together! I'm looking for cooperation
or collaboration with awesome projects!